Tucked up in these mountains, I've been up and I've been around
Until I make life epic saddle up and hammer down
At the peak of the Smokey Mountains, high up in these hills
Southern Charm Apparel will take away the chills
Well I grew up in these mountains and I never found another brand
That serves my way of life and livin' off the land
If you like to hunt and you like to fish
Come on up and get your fix
To all the boys who run the farms
If you love country you'll love Southern Charm